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Shangri-La forms rewards alliance with India’s Taj
Event Planner Rewards and other loyalty schemes run by both hotel groups to reach 200 properties, 27 countries and 131 destinations MORE
Cvent and Lanyon merge following US$1.65bn deal
Both event tech companies to operate under Cvent brand after its acquisition by Lanyon owners Vista Equity Partners MORE
MISE planner directory to push Macau as event destination
Macau Incentives & Special Events Association aims to create an event destination brand for Macau with its 2017/18 event planners’ guide MORE
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Vietnam: steering a dual-city course
Planners are testing the event waters in Hanoi, Ho Chi Minh City and destinations in between. Ed Peters reports MORE
Chengdu awakens China’s west
The West China gateway is gaining national recognition as an innovative meetings destination. A new venue is also setting the stage for a record-breaking event MORE
Suntec gears up to welcome event newcomers to Singapore
Suntec Singapore Convention & Exhibition Centre unveils its annual 88 Key Events roster, featuring many first-timers to the Lion City MORE
MIX Picks: 8 hotel event-space revamps
A selection of newly renovated meeting facilities: from Adelaide to Kota Kinabalu, and Hong Kong to Singapore MORE
Finding true value
CSR projects in Central Vietnam are helping local people on a community and environmental level. Valerian Ho reports MORE
JW Marriott launches drone experience with DJI
The Drone Experience Program debuts at JW Marriott Zhejiang Anji on November 12. Craig Bright reports MORE
Case Studies
Mickey’s magic touch
Hong Kong Disneyland Resort sparks wonders for 6,000 during Worldventures anniversary event MORE
Driving down memory lane
It's back to the future as Volkswagen partners with Uniplan for the launch of the new T6 on the 66th anniversary of the iconic Transporter series MORE
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Past issues
Gaining mileage from travel shows and digital
As ibtm world gets underway, Nicholas Pilbeam tells how Reed Travel Exhibitions is taking business into a digital and data-driven era, while keeping its position as a world leader MORE
Hotel sales pressure, culture… and the problem with Dubai
Tareq Bagaeen says attitudes to high targets varies between countries – but problems he has seen at venues in certain markets are worrying MORE
Show Off
Korea’s Incheon drives success for BMW

Delegates flocked to the Korean city of Incheon in July for the BMW M Power Day 2016.

As well as viewing the latest BMW models at the BMW Driving Centre, attendees participated in intensive driving courses, receiving official certificates at the end of the course.

Brand activation company Pico was responsible for on-site guest management, which included creating customised getaways and producing digital footage of the event

Submitted on 28 Nov 2016
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